Low cost business opportunity

Something happened in the world in the past three years. While there was this pesky recession going on, the consumers made a radical shift from traditional buying methods to on-line. The consumer turned from simply asking friends who they would use to buy blinds or shutters to asking a much broader group on social media sites. By asking a more expansive group of friends and acquaintances consumers are hoping to “Score Big.” The social sites that appear to me most popular, as you might expect, are Twitter, LinkedIn and Facebook.
As you may recall from "Six Degrees of Separation" (also referred to as the "Human Web"), everyone on the planet is approximately only six steps away of connection from any other person. Therefore, on average, a chain of "a friend of a friend" statements can be made to connect any two people in six steps or fewer. The notion of relatively close connectivity was originally devised by Frigyes Karinthy and popularized by the play (Six Degrees of Separation) written by John Guare. That bit of trivia aside, whether it is price or selection, the consumer is hoping to meet the right person for the job. It’s simple human nature at work.
Our job as window covering professionals is ever changing. The demands on our time and the constant worry of where the next customer is coming from can be overwhelming at times. The question we keep asking ourselves is, "How can I keep up with all this change?"
It used to be that we could easily obtain 20 customers from a single marketing tactic. Today, we're lucky to find 20 new customers by employing 20 different tactics! It's a challenge, at best.
In most communities, the day of relying on the good ole "Yellow Pages" is dead and nearly wiped out in the remaining regions. In San Francisco, they are working on a new law that would require each residence to “Request” the Yellow Pages. Soon, the days of Yellow Pages being dropped off at our doors will be a distant memory. Many phone companies are getting waivers from the Feds to cease printing the white pages - and in Europe, special events are being held just to toss out their Yellow Pages!
Long story short, I think it's time for us to spread our collective wings and find new, relevant ways to attract clients. The good news: customers remain who demand window coverings! Solution: meet them where they want to be met.
In the past year I have expanded into Social Media - and I am excited to tell you, it’s working! I have expanded my web presence and guess what? It’s working. I have produced over 40 videos and you know what? It works! I have written dozens of articles - they too work. I have set up mobile media and it works. I have established an Adwords campaign - it works! I also set up a huge referral system with local business - yes, it works too!
The goal is to “Dominate” your local web presence. Each one of these tactics feed off one another. Similar to spokes on wheel, they all work together. On their own, it's utter failure. But once you have them working together in harmony, you're running the down road towards success.
Tomorrow will bring even more changes and new platforms that the consumer will eventually embrace. Our challenge then, is to find the best possible approach to participate in these changes - that is, if we have our hopes focused on succeeding. Preparing for this ever shifting future is the best and only way to succeed.