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Friday, May 7, 2010

Is Hunter Douglas Nuts?

Is Hunter Douglas Nuts?
It does seem odd that a Window Covering company would stop all internet sales. I could list hundreds of products and I don’t think I have ever heard a consumer products company stopping the sale of their products from the internet. Loads of products require dealers to measure and install their products. Everything from built in refrigerators to dishwashers. However they don’t ban their products from being sold on the web. Does Hunter Douglas think consumers will drive out of their way to go to Hunter Douglas authorized dealers to shop? Not likely, How do I know? I sold blinds and shutters to 2 separate customers last week who did travel to a Hunter Douglas Store and found the prices to be outrageously high. I sold one customer shutters for less than Hunter Douglas wanted for some cell shades. I say,” Good job Hunter Douglas”. Your decision is making me look Great! Perhaps next month you can ban your dealers from advertising on the internet? In the interest of full disclosure we have not sold Hunter Douglas products for several years. When we stopped carrying their products our closing rate increased, our profits increased and our product line increased. I see no downside by not carrying Hunter Douglas.
Steve Dale

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